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If your goal is to create a hook for the user to stop and pay attention to your video now, then the recommended Instagram Reel length is 2-10 seconds. Let’s look at the best Instagram Reel length from the goals perspective.
#15 min timer song and video how to
How to determine the best Instagram Reels length?
#15 min timer song and video trial
There was a change to video post uploads, which is why some Reels are now longer than 90 seconds.ġ4-day trial period. Instagram achieved its goal of consolidating video format in the app in 2023. All videos posted before Instagram introduced the new functionality remained as videos and were not affected. Two, by uploading a video as a post, which is later shared as Reel.Īs reported by TechCrunch, Instagram announced that any video shorter than 15 minutes posted to the app would be shared as Reel automatically. One, by adjusting settings while recording the Reel via an in-app camera. Users can increase the Reel length and music length on Instagram in two ways. The default Reel length users can create via the IG camera is 15 seconds. If the Reel is created via Instagram Reels tool in the app straight from the Instagram camera, the length is up to 90 seconds. Instagram Reels length may be up to 90 seconds or up to 15 minutes, and it depends on how the Reel is created. Highly recommended for any social media manager or e-commerce business owner who wants to start creating video Reels. We have a complete guide focused on how to make reels on Instagram. If the video lasts 15 minutes, it will be changed into Reel. by uploading a video post to your Instagram account.


At first, the reel length was just 15 seconds. Reels are an excellent tool for the platform and its business model to keep Instagram users within the app for longer. And in more places, not only sponsored posts in the feed. Therefore, the company has better chances to segment the audience and use the data to present better-performing ad campaigns. Video Reels tend to keep users inside the Instagram app for longer These parts bring money already or could bring money-making opportunities in the future. Ads, in-app shops, subscriptions, creator marketplace to connect brands and users, and soon-who-knows perhaps a social commerce tool to host virtual in-app live sales video sessions… The platform has to appeal to a younger audience to fight for a piece of the estimated revenue mentioned above. The same source estimates “there’s an over $75 billion revenue opportunity for e-commerce apps to tap into in their app growth strategies“. The latest research shows that in the US alone, “ 65% of GenZ uses their phone 1-4 times a week to shop“. Gen Z likes to spend cash by making in-app purchases. Instagram early adopters and trendsetters love to vote with their wallets. We live in a world where TikTok just jumped over Netflix, becoming the number one video platform in the States, used by people 35 and under. Instagram had no choice but to step up its video game. The simple answer: to stay afloat, be relevant and be used by Gez Z and millennials.
#15 min timer song and video for free
Try 2 weeks for free (no credit card required) Why Instagram had to shift to video over photo content? Create or schedule in-depth reports in seconds.Analyze performance and monitor hashtags.Schedule posts to multiple accounts, on desktop.Automate answers to repetitive questions.

